Despite increased regulation, short-term lets (STRs) remain a profitable tool for yield enhancement—when done legally and strategically.
STR in 2025: What’s Working
- Hybrid models (mid-term + STR) are now common in holiday zones and student towns.
- Top STR areas: Lahinch, Westport, Dingle, and coastal Wicklow.
- New compliance services make it easier to navigate local council requirements.
Staying Ahead of the Curve
- Automate pricing and access management with STR tech tools.
- Factor in license limits and allowable letting days early in your feasibility.